Tech-Savvy Viewers Share With Verizon Their Preferences for a Borderless Entertainment Experience
WASHINGTON, March 8, 2012 /PRNewswire/ -- Do you watch TV programming on a smartphone? How about an Internet-connected tablet or computer?
A sea change is under way in how consumers are tuning into their favorite TV programs or other video content. Although the trend cuts across demographics, younger, tech-savvy consumers seem to be leading the shift. As part of a series of random, on-the-street interviews, several Washingtonians recently told Verizon that they are either watching video programming on multiple devices wherever and whenever they want, or wish they could.
"It's all about enhancing the borderless lifestyle for our customers and being able to download or stream on-demand and TV programming to multiple devices from the Internet or other services," said Chris Anderson, director of consumer marketing for Verizon. "This is particularly true of those young 'techknowledgeables' between the ages of 25 to 39, who covet the mobility and freedom technology is providing them when it comes to accessing their entertainment choices on their own terms."
Verizon Delivers the Borderless Lifestyle
At the same time, Verizon continues to break down barriers to the next-generation interactive services consumers crave through such services as Flex View and FiOS TV Online, which extend the FiOS TV platform beyond the apartment or house to the Internet and a range of mobile devices. With the advanced video operating system and viewer guide, as well as free interactive applications like Facebook, Twitter and YouTube, Verizon is providing the services customers have to come to demand. With the FiOS TV platform, combined with an Internet service that offers more capacity and less latency, Verizon offers a never-before-seen level of competition for consumers.
FiOS customers also can receive Media Manager, which allows them to access on their TVs personal photos, music and videos from their computers; and In-Home Agent, which helps customers to diagnose and resolve service issues.
Streaming Is Only as Good as Your Internet Service
Of course, a positive experience when downloading movies and video or accessing TV via the Internet often can depend on the speed and reliability of your online connection. With FiOS Internet, Verizon customers get the fastest, most reliable online link. In its testing of Internet speeds provided by different companies, the FCC reported that FiOS Internet provides the most consistently reliable speeds, even during peak hours of the day. The agency also concluded that regardless of time of day, FiOS provides customers more speed than they pay for.
Verizon is focusing a new marketing campaign on young, tech-savvy apartment residents in various FiOS markets, including Washington, where the advanced fiber-based Internet, TV and voice service is available in apartment buildings and planned communities. The campaign includes immersive digital advertising, an emphasis on social-media engagement and local events involving prospective customers. Verizon will seek to reach these young professionals in places where they spend a great deal of time, such as gyms, restaurants, pubs, movie theaters, malls and transit centers.
Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America's most reliable wireless network, with nearly 108 million total connections nationwide. Verizon also provides converged communications, information and entertainment services over America's most advanced fiber-optic network, and delivers integrated business solutions to customers in more than 150 countries, including all of the Fortune 500. A Dow 30 company with $111 billion in 2011 revenues, Verizon employs a diverse workforce of nearly 194,000. For more information, visit www.verizon.com.
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